Target groups
- Planners of technical building equipment
- Sellers specialising in area of technical building equipment
- Realisation companies (from small businesses through medium teams, up to bigger contracting companies)
- Managers of business, services, and contracting companies
- Investors
- Energy producing companies
- Research and advisory companies
- Municipal building management companies, co-operatives, facility managers
- State administration
- Pedagogues and students of professional schools and universities
- Sanitary engineers
Distribution
- Subscribers
- Direct mailing to target groups
- Sale in JAGA bookshop
- Sale at specialised fairs and shows focusing on construction and housing, technical equipment of buildings, energy, and engineering
- Sale through website www.casopistzb.sk
Sale promotion
- Direct mailing campaigns focused on the B2B target groups
- Advertisement in print media (B2B segment)
- Internet support through website www.tzb-haustechnik.sk, which is part of internet portal and also on-line magazine for professionals www.asb.sk
- Internet support on thematically related portals
- Cross promotion through other media of JAGA GROUP
- Media partnerships with professional conferences
- Gifts for subscribers in the form of publications and magazines of publishing house JAGA
- Reader information system (special offers, discounts for subscribers)
- Presentation at exhibitions
Editorial board
Members of the editorial board are top specialists from both the theoretical and practical sections of technical building equipment. Their advice and recommendations for the compilation of the magazine are a contribution for the editors from the viewpoint of increasing quality. Members of editorial board are mentioned in each issue of the magazine
Reader´s profile
The typical reader is a university or secondary-school educated man in the productive age of between 23 and 55. To the reader group belong, although to a lesser extent, women. A prevailing section of readers operate in design and realisation companies, who use in their professions the information gained from TZB HAUSTECHNIK magazine. This is also reflected in the growing interest in information from the world of practice and in non-commercial information on current products and trends in the Slovak market
Source: Publisher`s internal research
Regular columns in TZB HAUSTECHNIK magazine
News
Up-to-date information from home and from abroad in the field of technical devices of buildings – national and European policy in area of technical building equipment, current events, people, companies, conferences, seminars, exhibitions, contests, other activities, projects, constructions
Realisations
Interesting realisations from the viewpoint of technical building equipment put in their broader contexts
Reportage
Reports from interesting activities, excursions, exhibitions, conferences and similar ventures, analyses of the subject of the report
Profile
Profiles which intend not only to introduce people and companies dealing with technical facilities in Slovakia or in European space, but at the same time aim to be a space for inspiration and thinking on the state in the given field
Energy
A strategic field, the importance of which has been increasing especially in recent history, and not only with regard to climate change, but also regarding the overall economic situation in Europe and the world. Renewable resources, energy efficiency of buildings and energy audits of buildings – these are terms which hold an ever more important place in the field of technical facilities
Heating
Heating resources, boilers, boiler rooms, heating systems, heating bodies, in-floor and wall heating, radiators, chimneys, pumps, fireplaces, technical and software solutions, trends, visions, legislation, standards, state policy
Ventilation, air-conditioning, cooling
ventilation and air-conditioning devices, air distribution systems and their parts, air-conditioning units, ventilator fans, pipeline networks, recuperation devices, cooling and freezing machines, armature of cooling and freezing machines, discussion by experts of choice themes and a great amount of other interesting information
Indoor environment
The quality of the indoor environment, its health aspects, harmful substances indoors, the spreading of air pollutants and their impact on human health, the purity of air, work efficiency, the perceived quality of indoor air, legislative requirements, assessment criteria and parameters, measurement methods
Sanitary equipment and installations
Water, sewerage, gas, fire protection, sets of sanitary equipment, bathrooms, WC, design, hot water preparation, distribution lines, fittings, drinking water and its treatment, hygiene, technical and software solutions, trends, norms, legislative, interesting experiences from practice
Metering, regulation, and control technology
A field whose importance has increased geometrically in recent years – systems of metering and regulation, sensors, regulation elements, thermal regulation, types of regulation systems, consumption control and metering of heat, water, gas, and electricity, distribution of costs for heating, pressure measurement, control systems, which contribute mostly to the ‘intelligence’ of a building
Electrical installations and lighting technology
Electrical installation devices and electrical installations themselves, conductors and cables, security devices, structured cabling, lighting, light sources, conserving electrical energy and efficiency of lighting, interior lighting, public lighting etc.
Opinions and facts
A special view of themes which are often perceived as controversial or not completely science-based, the column makes room for a wider discussion, and allows people to form their own opinion on the presented theme
Company information
Information of companies on actual technical news – products, technologies, solutions, services
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